RSS is changing the web - see an example such as company rescue and turnaround finance feeds that link back to the pages desired. RSS sites take the feeds and provide the pointers. As an SEO in the field of UK web optimisation, I believe RSS to be the most overlooked tool in optimising end product/service pages - but a feed hasÂ to be constructed properly so as to allow links and avoid duplicate content. The RSS sites tend to be techie and can be obtuse in instructions, but once overcoming the problem - the submissions really work well.
On a related subject, we’re currently experimenting with a Google product search (GPS) feed - to see if linking to the feed for a specific company (ChessBaron) produces anything in terms of ranking for desirable terms - in this case chess sets. Getting a Google Product Search feed one-boxed is superb, but what about actually seeing the group of products from Base (aka Froogle, GPS) within the body of search results. We currently have the feed on page 6 - we’ll keep you informed.