RSS Feed Examples
RSS is changing the web - see an example such as company rescue and turnaround finance feeds that link back to the pages desired. RSS sites take the feeds and provide the pointers. As an SEO in the field of UK web optimisation, I believe RSS to be the most overlooked tool in optimising end product/service pages - but a feed has to be constructed properly so as to allow links and avoid duplicate content. The RSS sites tend to be techie and can be obtuse in instructions, but once overcoming the problem - the submissions really work well.
On a related subject, we’re currently experimenting with a Google product search (GPS) feed - to see if linking to the feed for a specific company (ChessBaron) produces anything in terms of ranking for desirable terms - in this case chess sets. Getting a Google Product Search feed one-boxed is superb, but what about actually seeing the group of products from Base (aka Froogle, GPS) within the body of search results. We currently have the feed on page 6 - we’ll keep you informed.
Now at the top of page 4 for ‘chess sets’ in google.co.uk
Comment by admin — June 13, 2007 @ 4:05 pm
Completely agree, the RSS feeds that i have embedding on all of our company sites broaden the amount of industry related topics that the sites come up for. You tend to notice that if you go to Google analytics you can see the random phrases that people have found your site through. Which are always titles of posts on the RSS.
Regards
Nick
Comment by search engine nick — May 16, 2008 @ 9:51 am