Here’s an example of a list of chess computers from a retailer in the UK. The same chess list has been placed on another web 2.0 site, this chess retailer too. One of the foremost sites in the new mould is Del.icio.us, but other examples abound - Facebook, eSnips, MySpace and many more. As Web 2.0 becomes more mainstream, what use can be made for sites wishing to maximise traffic? Despite stories of deluging traffic from web 2.0 sites, essentially it’s just another means of hosting a page or pages that really needs external references, or links, to be able to make use of the 2.0 concept.
Don’t expect a deluge that will crash your servers, unless you’re hosting a party for your teenager, but making use of the genre will yield good results as web 2.0 matures and moves into subsequent phases.
Trying to utilise the promising factors of Web 2.0, SEO Baron Turner has a page on eSnips (this is the author page) and an SEO home page on LinkedIn. eSnips seems terrific for storing data and showing selected files to the public. They offer 5GB of space. We use it as a back up server in case of home server disaster andÂ we show some folders to the world which potentially gets good traffic because it’s eSnips.
Web2.0 was first sniffed at by dyed in the wool search engine optimisers, but as the genre is maturing, it is becoming clear that the concept cannot be ignored. High traffic sites exist as funnels of potential visitors to cited sites. Of course, like any site, it needs to be referenced somewhere, so linking is essential from a blog or site or a number of external directories. Along with other sites such a Facebook, Del.icio.us, MySpace, etc., eSnips forms part of the Web 2.0 fabric.
Though the last decade has shown some improvement - rather than refer clients to a company rescue broker, bank managers prefer to go towards a liquidation route when companies start to struggle through cash flow issues, economy downturns, poor managementÂ or other problems. They prefer this because it gets them what they most want in the quickest way - theirÂ loan money back.
Through the media’s publicity in forms such as the program Dragon’s Den, the ‘Company Rescue’ sub-industry has had a little more limelite. In this program a panel of wealthy entrepreneurs has the opportunity to assist a company that needs funds to take their enterprise to the next level. If successful, they get the funds required in return for a proportion of the company and a seat on the board. Companies in the ‘Turnaround Finance’ space go through a similar procedure - no cameras of course, and no panel of experts in one go. The turnaround finance company are the experts who will see the best match among their panel and match the two together. Matches have a high success rate and companies return to a state of profitability and have the added benefit of the investor on board for the foreseable future.
If a company has problems that suggest it may not survive - what’s the course of action? An insolvency procedure is often the first thought, but having a business angel can be an optimal solution that has the added effect of providing an experienced resource on the board along with his or her cash as equity injection. This kind of solution is provided by a growingly attractive type of company for companies in debt, such as the leaders in the industry segment - Beer & Young in London. With a panel of entrepeneurs that impresses the most troubled of businesses - company directors are delighted to find one of like mind - someone that believes their business has a lucrative future and a business they want to invest in.
Company rescue of this kind is not automatically successful. The directors will have to be ready to discuss the problems that got the company into the problematicÂ state it’s in. In particular the ‘angel’ will consider how company/financial restructure andÂ management changes will aid the company. Besides the urgent company finance the business angel is bringing to the table - they’ll be asking the most difficult question of all - is the company viable? The management changes that a positive response to this question generally necessitates may be difficult for the directors to take - but the profitability of the company is at stake. Using these attitudes, a high percentage of clients find that their company returns to profitability and now has added experience in the company.